Friday, August 24, 2007

Burton Must Remove "AT&T" from Car

It is not the most interesting story, but it is a story nonetheless. I'm just about sick of it and I don't even understand the whole thing, but a District Court Judge has now ruled that Childress Racing must take the AT&T logo off the #31 car starting with this weeks race at Bristol.

In short, Cingular, the sponsor Burton had on the car at the start of the year was "grandfathered in" and was allowed to remain a sponsor even though Nextel/Sprint are the sole telecommunications company allowed to have their logo displayed in any NASCAR arena.

Cingular merged into AT&T and now having an AT&T logo for the remainder of the year is too much for Nextel/Spring and NASCAR to handle. While Cingular was ok, AT&T is too much of a competitior for Nextel/Sprint ti have in close proximity.

It will be interesting to see what Childress Racing and Burton have on the car this weekend.

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