DEI Better Without Junior

There is that old saying that sometimes you have to take a step back to jump a few steps forward. I believe this is what will happen to DEI. Yes they are losing NASCAR’s most popular driver, but if DEI plays its card right and they survive the publicity hit they are experiencing now brighter days could be ahead.

The shining star might be Jeffrey Earnhardt, grandson of Dale Sr. and son of Driver Kerry Earnhardt. Although only 17, Jeffrey has been on the radar of NASCAR fans for a couple years. Jeffrey is currently still in high school in North Carolina and will run Busch East events this year. Jeffrey won’t be rushed to the forefront at DEI, but it’s inevitable he will be given every opportunity to lead a stable of DEI drivers at some point in the future. The mob of fans at tracks where Jeffrey races or tests just about guarantees he will have similar followings to his grandfather and uncle’s. Having a magnetic personality and the Earnhardt name will surely help Jeffrey attract that major sponsor that will give him mainstream exposure and make him that crossover star.

Losing Junior also gives DEI as a whole the opportunity to breathe. Everyone knew about the rocky relationship between Dale Jr. and step mom Teresa and this had to have caused a trickle down effect throughout the organization. This allows Teresa to restate her claim to DEI and leave no doubt to who is in charge. Employees of DEI will not have to choose sides anymore, that choosing of sides usually leads to a slow erosion of the organization that sometimes cannot be fixed.

If Jeffrey Earnhardt is still a few years away from making an impact with DEI, Teresa and DEI president Max Siegel have picked the right year to be in the market to hire drivers. Assuming Martin Truex Jr. leaves to go somewhere with Dale Jr., DEI could possible pick from the likes of Jeff Burton, Tony Raines or Bobby Labonte in the current drivers looking for work category. Wildcards could be someone like truck racer Todd Bodine, or CART driver Sam Hornish Jr. Adding a veteran like Jeff Burton or even a Sterling Marlin might make Teresa step back a little from having her hand in every aspect of DEI and that could be a good thing.