Over the years NASCAR has had some great marketing campaigns. Remember the Viagra sponsorship of Mark Martin. The current Busch Series ads that run on ESPN2 are fantastic, and NASCAR received kudos from Promo Magazine for its MBNA VISA card which when used to purchase goods or services from NASCAR sponsors earns the cardholder special NASCAR gear and collectibles.
But something my fiancé’ brought home from the grocery store last week had me stunned in amazement. I love Pringles, the addictive thin and tasty potato chip. But while eating some the other night she started peppering me with trivia questions about NASCAR and The Daytona 500.
I looked up and sat at attention and wondered where this sudden burst of NASCAR knowledge in her had come from. She replied, “The potato chip.” It turns out, and evidently these came out a couple years ago there is a NASCAR factoid or trivia question in blue ink on each chip.
One cannot absolutely go wrong with this. Great tasting chips and boning up on your NASCAR knowledge while eating them. If you watch NASCAR in a group play a little side game of trivia as those middle of the race laps drone on.
Usually when you are watching a race and a mention of “pits” come up you are usually getting ready to watch a car come to a screeching halt and what looks like a “Chinese Fire drill” begins to take place around the car. Well pulling into the pits has new meaning in 2007.
Tony Stewart is teaming with deodorant Old Spice to offer his likeness on Old Spice High Endurance deodorants and body washes. If you are a customer who likes Old Spice you have a chance to take home Tony’s one of a kind driver’s suit that will be given away to one lucky fan at the end of the year. Wonder how that suit is going to smell by November.
Kudos to P&G for keeping NASCAR fans in mind with these two products.
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